NW10 in northwest London presents a mixed investment profile characteristic of late-stage gentrification. The district has experienced negligible population growth of 1.0% over five years, whilst property prices have contracted at a negative compound annual growth rate of -2.1%. Rental growth tells a different story, appreciating at 14.1% annually over the same period, suggesting sustained tenant demand despite price decline. With a trajectory score of 49.5 out of 100—placing it at the 46th percentile nationally—the postcode sits at an inflection point where buy-to-let investors may find rental yield opportunities, though capital appreciation appears constrained. This dynamic warrants careful analysis of individual properties against broader market trends.
Domain breakdown
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See plans from £20/moKey signals
- 1Property prices down 1.9% over 5 years (5yr CAGR)
- 2Rents growing at 14.1% per year
- 3Population growing at 1.0% per year
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What's changing in Willesden · June 2026
The trajectory score moved up 0.2 points this month to 50/100, driven mainly by price opportunity.
233 planning applications submitted in NW10 over the last six months, 3 change of use, 6 demolition.
- Application for Prior Approval under Schedule 2, Part 11, Class B of the Town and Country Planning (General Permitted Development) (England) Order 2015 (as amended) for demolition of all existing buildings within the site and associated building slabs and foundations. (Out of Borough)Jun 2026 · pending
- Alteration of roof from hip to gable end; rear roof extension incorporating two Juliet balconies; installation of three rooflights to front roofslope; part single, part two storey side extension; front extension (following demolition of existing garage); internal and external alterationsJun 2026 · pending
- Alteration of roof from hip to gable end; rear roof extension incorporating two Juliet balconies; installation of three rooflights to front roofslope; part single, part two storey side to rear extension; front extension (following demolition of existing garage); internal and external alterationsMar 2026 · pending
Willesden (NW10) common questions
Is Willesden up and coming?
Praesago's gentrification model currently classifies Willesden (NW10) as Late-Stage. Its trajectory score is 50/100 (Average), in the top 52% of districts nationally. The score is up 2.4 points over the last 12 months.
Is Willesden safe?
Willesden has a safety score of 24/100 on Praesago's index, based on police.uk recorded crime data.
What is the average house price in Willesden?
The average property price in Willesden (NW10) is £1.20m as of January 2026, based on UK House Price Index data. Prices have fallen at 1.9% per year over the last five years.
What is the average rent in Willesden?
The median monthly rent in Willesden (NW10) is £2,711 (2026), based on ONS private rental data.
Which areas are near Willesden?
Neighbouring postcode districts include Cricklewood (NW2), Wembley (HA9), Kilburn (NW6), Wembley (HA0), Ealing (W5). Each has its own monthly data page on Praesago.
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Disclaimer: Praesago provides data analytics and market intelligence. Nothing on this platform constitutes financial advice, investment advice, or a personal recommendation. Property values can fall as well as rise. Past performance does not predict future results. Seek independent financial and legal advice before making property investment decisions.