W1S, centred on Mayfair and South Audley Street, comprises ultra-prime central London residential stock. Over the past five years, capital values have contracted at an annual rate of 1.8 per cent, whilst rental yields have grown at 5.8 per cent annually, reflecting sustained demand from international tenants despite property price depreciation. Population growth remains negligible at 0.2 per cent over the same period. The postcode district occupies the late-stage gentrification phase, indicating established affluence and limited demographic change. With a trajectory score of 44.8 out of 100, W1S ranks in the 21st percentile nationally, positioning it below the median for growth prospects relative to other UK markets.
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See plans from £20/moKey signals
- 1Property prices down 0.8% over 5 years (5yr CAGR)
- 2Rents growing at 5.8% per year
- 3Population growing at 0.2% per year
Nearby districts
What's changing in West End · June 2026
The trajectory score moved up 0.6 points this month to 45/100, driven mainly by safety.
West End (W1S) common questions
Is West End up and coming?
Praesago's gentrification model currently classifies West End (W1S) as Late-Stage. Its trajectory score is 45/100 (Average), in the top 75% of districts nationally. The score is down 1.4 points over the last 12 months.
Is West End safe?
West End has a safety score of 69/100 on Praesago's index, based on police.uk recorded crime data.
What is the average house price in West End?
The average property price in West End (W1S) is £1.23m as of January 2026, based on UK House Price Index data. Prices have fallen at 0.8% per year over the last five years.
What is the average rent in West End?
The median monthly rent in West End (W1S) is £3,232 (2026), based on ONS private rental data.
Which areas are near West End?
Neighbouring postcode districts include West End (W1B), West End (W1J), West End (W1F). Each has its own monthly data page on Praesago.
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Disclaimer: Praesago provides data analytics and market intelligence. Nothing on this platform constitutes financial advice, investment advice, or a personal recommendation. Property values can fall as well as rise. Past performance does not predict future results. Seek independent financial and legal advice before making property investment decisions.